André Tanaka — Design & Tech Leader André Tanaka

An AI shopping assistant on WhatsApp — the world’s first end-to-end conversational commerce for Magalu.

• I led it end-to-end for Bain — from user research to MVP to conversational experience design, with Google and Meta.
• Built around Lu do Magalu, the world’s most-followed virtual influencer (30M+ followers).
• Delivered 85+ NPS and 3× the conversion of the e-commerce channel.

A feature in the Samsung SmartThings app that tracks — and helps cut — appliances’ energy costs.

• First concept created in Brazil; I led the research and design of the POC and Brazilian MVP.
• Later launched and scaled globally inside SmartThings — today 430M+ users worldwide.
• Centered on sustainability, mobile UX and LATAM user behavior.

Security features in One UI — the interface on every Samsung Galaxy phone — against phone theft and identity fraud.

• I led the discovery, definition and design of the base One UI security features.
• Researched with a focus on LATAM users; launched globally.
• Ships across Samsung’s Galaxy base — 1B+ active devices worldwide.

A unified design system — identity, motion and interactive graphics — for Globo’s regional newscasts.

• On the core team creating the identity, motion and interactive systems.
• Rolled out across 5 stations + 118 affiliates, reaching 183M+ Brazilians.
• Powers the morning, midday and evening news — still on air today.

Automated, live weather graphics for Globo’s newscasts — real-time maps replacing hand-built ones.

• As lead designer, I shifted operations from manual map design to automated live maps.
• Deployed on Jornal Nacional — Brazil’s most-watched newscast — and SPTV.
• Blended automation, augmented reality and set design.

The full visual language of Bem Estar, Globo’s national morning show on health and well-being.

• As lead designer and art director, I created the show’s visual identity and motion.
• Produced daily infographics and set design.
• Made health content clear and accessible to a national audience.